Baxters Homecare: From Website Problems to Professional Presence in 7 Days
How our detailed website audit and rapid implementation transformed a homecare provider's digital presence, fixing critical trust issues and boosting credibility.
"I was embarrassed by our website - typos everywhere, wrong contact details, and we weren't even showcasing our CQC Outstanding rating! Harvington Tech's audit was incredibly detailed, and they had everything fixed within a week. Now our website actually reflects the quality of care we provide."
The Challenge
Baxters Homecare approached us concerned that their website wasn't generating inquiries despite their excellent CQC Outstanding rating. Our comprehensive audit revealed why - their site was undermining trust rather than building it.
Critical Issues Discovered
Trust Killers
- • Email misspelled site-wide as "enquires@"
- • Wrong registered address on privacy page
- • Multiple grammar errors and typos
- • Inconsistent company information
Missed Opportunities
- • CQC Outstanding rating not prominently displayed
- • GP Connect achievements buried
- • Phone numbers not clickable on mobile
- • Poor accessibility with visible honeypot fields
Our Systematic Approach
We conducted a comprehensive website audit examining content quality, user experience, accessibility, compliance, and technical performance, then provided actionable fixes with clear priorities.
Audit & Analysis
Detailed page-by-page review identifying trust issues, UX problems, and compliance gaps.
Priority Matrix
Categorized fixes by impact and effort, focusing on quick wins that build trust immediately.
Rapid Implementation
Copy-paste ready content and clear technical instructions for immediate deployment.
Quality Assurance
Post-implementation review ensuring all fixes were correctly applied and working.
7-Day Implementation Timeline
Day 1: Comprehensive Audit
Complete site analysis revealing 47 specific issues across trust, UX, compliance, and SEO.
Days 2-3: Critical Fixes
Corrected email addresses, fixed address inconsistencies, and updated all copy with provided content blocks.
Days 4-5: Trust & Accessibility
Added CQC Outstanding badges, improved mobile UX, and enhanced accessibility features.
Days 6-7: SEO & Polish
Implemented structured data, optimized content, and conducted final quality assurance checks.
Before vs After
❌ Before (Trust Issues)
- • "enquires@bhars.co.uk" (misspelled email)
- • Wrong address: "19 Farnham Road"
- • "Providing high quality care most with..."
- • CQC Outstanding rating buried
- • "Click here" links everywhere
- • Non-clickable phone numbers
- • Visible honeypot fields confusing users
- • "Letchworth City" (wrong place name)
✅ After (Professional)
- • "enquiries@bhars.co.uk" (correct spelling)
- • Correct address: "319 Farnham Road, Slough"
- • "Your trusted complex-care partner..."
- • CQC Outstanding badge prominently displayed
- • Descriptive link text for accessibility
- • All phone numbers clickable (tel: links)
- • Hidden honeypot fields with proper ARIA
- • "Letchworth Garden City" (correct name)
Measurable Impact
Business Impact
Professional appearance matching their Outstanding care quality
Mobile-friendly with accessible, clear navigation
Accurate regulatory information and CQC prominence
Structured data and optimized content for better visibility
What Made This Transformation Successful
Detailed Audit Process
- • Page-by-page content review
- • Cross-reference with official records (CQC, Companies House)
- • UX testing across devices
- • Accessibility compliance check
Implementation Excellence
- • Copy-paste ready content blocks
- • Clear technical specifications
- • Priority-based implementation plan
- • Quality assurance verification
Client Feedback
"The audit report was incredibly thorough - I had no idea our website had so many problems. But what impressed me most was how actionable everything was. We could literally copy and paste the fixes. Within a week, we went from being embarrassed by our website to being proud of it. The detailed evidence and reasoning behind each recommendation showed real expertise."
Technical Improvements
Mobile Optimization
- • Tel: links for all phone numbers
- • Responsive form improvements
- • Touch-friendly navigation
Accessibility
- • Hidden honeypot fields
- • Descriptive link text
- • Proper ARIA attributes
SEO Foundation
- • Schema.org structured data
- • Optimized page titles
- • Internal linking strategy
Is Your Website Undermining Your Business?
Get a comprehensive website audit that identifies trust issues, UX problems, and missed opportunities - with actionable fixes you can implement immediately.